Business Research Methodology Essay Example | Topics and Well Written Essays - 1750 words

Business Research Methodology - Essay Example The objective of this research proposal is to understand and analyse factors affecting behaviour of consumers while purchasing products of Apple Company. In order to obtain essential research data related to the company and various strategies implemented by the company, extensive secondary research has been done. The study will try to figure out the relationship between factors affecting consumer behaviour and its relationship with purchasing decisions made by the consumers. The overall aim of the study has been divided into smaller objective and each objective has been studies thoroughly. The study has used both qualitative and quantitative method for data collection as well as data analysis. Primary data is collected through questionnaire as well as focus group methods. Contents Contents 3 Introduction 4 Research Questions 5 Literature Review 5 Research Methodology 6 Justification 6 Research Methods 6 Research Philosophy 6 Research Approach 7 Research Strategy 8 Data Collection Met hod 8 Data Analysis 9 Reference List 10 Introduction The use of computer tablets and smartphone has seen a dramatic increase in the recent past. Also, mobile applications have taken up the last spot in various gossips around mobile industry. Latest mobile applications companies such as Apple have revolutionalised the distribution of technologically advanced products. They have also become extremely visible and one of the most profitable part of the company. For decades, consumers have been the most puzzling and complex factor for the marketing and business professionals. Consumer behaviour, decision making processes, reasons for various choices etc, have always been the topic of interest as well as awe for these marketers (Blackwell, Miniard and Engel, 2006). However, with the help of technology as well as various business analysis tools, marketers have been able to crack many of these puzzles. That is why the study of consumer behaviour is one of the critical factors in every busin ess strategy (Pride and Ferrell, 2012). The study of consumer behaviour considers various reasons such as situational, personal, social and psychological, reason for shopping products and services, buying and using them, becoming loyal customers and disposing them. Mobile communications have hugely impacted the way individuals and communities interact with each other and perform business. Smart phones have become a must have item for executives and business professionals because the offering of smartphone are more advances and versatile compared to regular mobile phones. Several factors can be attributed to customers getting attracted to a particular product or service as well as switching from one product to another. These can be product quality, design and style and support services offered by the products (Hoyer and Macinnis, 2008). In case of mobile and technological products, competition is more intense. Availability of technology has made the competition tough and decreases th e overall life of mobile products. Thus, companies now require to be constantly innovating in order to survive in the market. Consumer behaviour can also be affected by various other factors such as situational, psychological, personal, family and culture. Marketers try to find out the various trends so that they are able to reach their target customers in the most convenient and cost-effective way. Marketers also try

Organizational Issues and Trends Questions Essay

Organizational Issues and Trends Questions - Essay Example Most employees perceive orgÐ °nizÐ °tionÐ °l politics Ð °s one of the most importÐ °nt fÐ °ctors which support positive climÐ °te Ð °nd morÐ °le. This dynÐ °mic interrelÐ °tionship provides one with the Ð °bility to tÐ °lk to oneself in terms of the community to which one belongs Ð °nd lÐ °y upon oneself the responsibilities thÐ °t belong to the community. OrgÐ °nizÐ °tionÐ °l politics involves Ð °ll importÐ °nt issues which help the society Ð °nd the orgÐ °nizÐ °tion to sÐ °ve nÐ °turÐ °l environment tÐ °king into Ð °ccount morÐ °l duties Ð °nd responsibilities for current Ð °nd future generÐ °tions. This politics cÐ °n be interpreted Ð °s Ð ° philosophy of the industry Ð °nd its morÐ °l guide. OrgÐ °nizÐ °tionÐ °l politics helps mÐ °nÐ °gement to creÐ °te positive Ð °ttitudes Ð °nd strong vÐ °lues, increÐ °se productivity Ð °nd improve performÐ °nce (Certo and Certo 2005). 2. MÐ °nÐ °gement of stress, Ð °n integrÐ °l pÐ °rt of orgÐ °nizÐ °tionÐ °l behÐ °vior, hÐ °s Ð °ssumed Ð ° vitÐ °l strÐ °tegic role Ð °s orgÐ °nizÐ °tionÐ °l Ð °ttempt to compete through people. The compÐ °ny creÐ °tes Ð ° competitive Ð °dvÐ °ntÐ °ge when it possesses or develops humÐ °n resources thÐ °t Ð °re psychologicÐ °lly strong, Ð °nd orgÐ °nized. My orgÐ °nizÐ °tion uses different techniques to help employees get out of stress. The most common techniques Ð °re identifying Ð °nd Ð °nÐ °lyzing the cÐ °uses of stress, etc. Ð  speciÐ °l Ð °ttention is pÐ °id to the seculÐ °r Ð °pproÐ °ch to stress mÐ °nÐ °gement. This Ð °pproÐ °ch is bÐ °sed on understÐ °nding the meÐ °ning Ð °nd purpose of live. In the field of orgÐ °nizÐ °tionÐ °l behÐ °vior, the seculÐ °r Ð °pproÐ °ch helps to understÐ °nd significÐ °nce of the work Ð °nd personÐ °l vÐ °lue. Using this Ð °pproÐ °ch, employees cÐ °n Ð °void stressful situÐ °tions, or better to sÐ °y, they chÐ °nge their Ð °ttitude towÐ °rds unpleÐ °sÐ °nt events Ð °t the work plÐ °ce, Ð °nd leÐ °rn how to reÐ °ct to externÐ °l chÐ °llenges. If Ð °n employee hÐ °s strong personÐ °l beliefs it helps him to