Saturday, October 12, 2019

Anarchy vs. Liberalism Essay -- Politics Political Ideologies

Contemporary liberal and anarchist philosophy are both two very different ways of trying to see what would be the best way to run society. While discussing these two ideologies I will try to show how both, in their purist sense, are not able work in today's society effectively. Contemporary liberals are involved in every day politics but through over regulation and dependence on government they loose their chances of running a reliable democracy. Anarchist have very good ideas of how a natural society could function without government or modern institutions but the biggest problem they have is how to get to that point. Both theories look good on paper but once they hit the real world they change due to alternating conceptions and individual influences. The root of the word anarchism comes from the Greek word anarchos, which means without ruler. The main philosophy behind anarchism is that people can reside in an unregulated community with no real authority and maintain a sustainable life. Anarchists see government and capitalism as an institution that creates liberty for the rich and enslavement of the masses. Emma Goldman best describes anarchism as: The philosophy of a new social order based on liberty unrestricted by man-made law; the theory that all forms of government rest on violence and are therefore wrong and harmful, as well as unnecessary. With anarchism there is a belief that once all government is abolished by the people that everyone will come together in a community of mutual aid and understanding without laws or authority to direct. Their philosophy can be considered opposite of most other ideologies, especially that of contemporary liberalism. Contemporary liberalism strives to hold on to the classic liberal's ideals pertaining to political, economic, and social liberties but it tends to look at democratic government as a tool rather than a hindrance. John Stuart Mill, John Dewey, and Franklin D. Roosevelt are established ideologues of contemporary liberalism. Just opposite of anarchism, modern liberalism puts its' faith in government to change and adapt to the failures of capitalism. The emergence of this political philosophy started around the end of the nineteenth century with John Stuart Mill's ideas in his book Principles of Political Economy. The philosophy became an ideology in the twentieth century with the main points of enh... ...Anarchy in theory seems like a very good idea. I would love to live in a society where you just did what was good for you and helped others while they helped you. I don't know why anyone wouldn't want to live in a society like that. The only problem is that to get to this utopian society the whole world would have to spontaneously decide they wanted it and I can guarantee there are many politicians and CEOs that would not like that. Contemporary liberals are right in wanting to reform institutions of today but I can't see how over regulation of government in all areas is going to help fix things. I do see the need for some government action towards the eradication of poverty, equal rights, and unemployment. Bibliography Citations "What is anarchism," An Anarchist FAQWebpage,www.geocities.com/CapitolHill/1931/, Internet Explorer, 5/4/98. Schumaker Paul, Dwight C. Kiel, Thomas Heilke, Great Ideas/Grand Schemes: Political Ideologies in the 19th and 20th Centuries, New York, The McGraw-Hill Companies Inc., 1996. Schumaker Paul, Dwight C. Kiel, Thomas W. Heilke, Ideological Voices: An Anthology in Modern Political Ideas, New York, The McGraw-Hill Companies, Inc., 1997.

Friday, October 11, 2019

Expansion Opportunities Abroad Essay

With the proposed expansion of CPI in other countries like Brazil and the some European states, we need to consider three things: 1) the market share of giant corporations in the same business, 2) the company’s capital size, and 3) the price elasticity of the products to be sold (in those countries). While all these factors are of salience in the company’s operations, it is assumed that the relative complexity of the market is an avenue of uncertainty. Other factors like political stability may influence considerably the company’s operations as much as the presence of giant corporations in the business. The presence of giant corporations in the same business can be staved-off by setting commercial offices in places that are without the presence of these corporations. For example, if giant corporations are well concentrated in a particular city, the company should establish subsidiaries in semi-urban areas. This would stave off competition as well as maximizing the limited consumer base (semi-urban areas have a considerable consumer size). The company’s capital size should also be considered. Capital provides a firm the working materials to produce goods and services to the public. Capital and labor make up the so-called â€Å"inputs of production† of a firm. Therefore, if the company is going to expand overseas, it must first negotiate on the volume of capital that is needed for expansion (and of course, the associated risk). In this case, 5 to 20 % of the company’s capital will be used for expansion. This is a fair evaluation of risks involved in the venture as well as the proposed distribution of capital in â€Å"host† countries. The real problem though lies in determining the price elasticities of products to be sold in the market. Although the company fared well by concentrating its sale to regional places, this would not be the same when it goes international. Price elasticities generally become stable and somewhat inflexible once prices also become inflexible. The implication: those companies with large capital bases will tend to survive; those with small capital bases will either merge to survive or exit in the market. Even if the company set-up subsidiaries in semi-urban places to prevent competition, there is no assurance of success. Below we shall discuss nature and definition of price elasticities. There are two primary types of elasticities: price elasticity of demand and price elasticity of supply. Here we are concerned only with the former since the company’s expansion abroad depends on the sensitivity of consumer demand to price changes. Price elasticity is defined as â€Å"the measure of responsiveness of a factor or variable to another factor or variable† (Buchholz, 1996). Price elasticity of demand is defined as â€Å"the measure of responsiveness of quantity demanded to a change in price, all other things held constant (ceteris paribus)† (Price Elasticity of Demand, 2007). General relations of price elasticity of demand: †¢ If PED > 1 then Demand is Price Elastic †¢ If PED = 1 then Demand is Unit Elastic (equal response) †¢ If PED < 1 then Demand is Price Inelastic In the case of products manufactured by CPI, specifically Super Clean, it generally experiences the third relation. If Super Clean raises the prices of its product by 5%, percentage change in quantity demanded would be less. The implication: by setting subsidiaries in places where there is the minimal presence of giant corporations, Super Clean would be able to control minimally the prices of its product due perhaps to the relative inflexibility of consumer demand. This would maximize profit. Even if giant corporations enter, revenues would tend to be stable because consumer demand is stable. This would generally reduce the overall risk of the company.

Thursday, October 10, 2019

Skeletal, Muscular & Articular Systems

|Skeletal, Articular and Muscular Systems | |Human Anatomy & Physiology Assignment 6 | |A short study of the human bodies skeletal, muscular and joint types. | Contents Task 12 Task 23 Task 3a8 Task 3b0 Task 4a10 Task 5a10 Task 6a11 Task 6b14 References16 Pictures/Figures16 Task 1 Task 1A A patient with a bone mineral density T-score of -2. 7 would be suffering from osteoporosis. †¢ Normal BMD, T-score -1 SD> †¢ Osteopenia, T-score between -1 & -2. 5 SD>< †¢ Osteoporosis, T-score -2. SD< †¢ Severe Osteoporosis, T-score -2. 5 SD< with associated fractures. [1] Task 1B Key hormones associated with bone formation in men/women are PTH (parathyroid hormone) produced by the parathyroid glands, and Calcitonin produced by C-cells. In children, HGH is important and is most involved in epiphyseal plate activity; in adolescents the sex hormones testosterone and oestrogen play an important role in bone growth, growth hormone (HGH) is modulated by the activity of the thyroid h ormones, ensuring that the skeleton has proper proportions as it is growing.Later in adolescence, the sex hormones testosterone and oestrogen induce epiphyseal plate closure in the long bones; an excess of growth hormone during this development phase can lead to gigantism, while a deficiency of HGH and/or the thyroid hormones would produce dwarfism. Low blood levels of ionic calcium will stimulate the release of PTH; in turn stimulating osteoclasts to resorb bone and thus releasing more calcium to the blood. Osteoclasts will break down both old and new bone matrices, osteoid escapes assimilation due to its lack of calcium salts. Read Renal System Physiology PhysioexRising levels of blood calcium will end the stimulus of PTH, declining levels of PTH will reverse these effects; causing the level of blood Ca2+ to fall, calcitonin only has a negligible effect on calcium homeostasis in humans. (Marieb & Hoehn, 2010, pp. 185-86) Task 1C The major supplements used to help sufferers of osteoporosis are calcium and vitamin D, aim for at least 700mg of calcium from food/drink intake; when using calcium and vitamin D to help osteoporosis then a formulation prescribed by a doctor should be sought.Most over the counter calcium/vitamin D supplements do not contain the correct amount and ratio of calcium/vitamin D, to help treat osteoporosis a formulation containing 1. 2g of calcium and 800iu of vitamin D[2] should be taken. (NHS , 2011) Other good dietary sources of calcium are small fish (with bones – sardines/pilchards), low-fat dairy products and dark green leafy vegetables (broccoli/cabbage/okra) as are tofu (s oya) and nuts. (NHS, 2011) Good dietary sources of vitamin D include all oily fish, eggs; fortified spreads and liver.It is also important to get the appropriate amount of sunlight, as the UVB rays penetrate skin where they are converted into pre-vitamin D3 by cutaneous 7-dehydrocholesterol. Aim for at least 5-30 minutes per day of UVB during the hours of 10am to 3pm, to the legs; face; back and arms for sufficient vitamin D production; cloud cover and darker skin tones will reduce the available UVB. (USA. Gov, 2011) Task 1D High impact sports, such as running; weight training; walking; aerobic exercise and squash are all good for increasing BMD, low impact sports such as swimming and cycling have no positive effect on BMD.Exercise regimes should be undertaken at least twice per week, preferably three times p/w of 30 minutes or more, and of course should be supervised by a qualified individual. The level of intensity should be low at the start of the regimen, increasing the number o f repetitions and/or weight over time. Any BMD gains achieved would be lost if the exercise regime is stopped, and thus regular face-to-face contact is important to help foster a positive mental attitude. (Todd & Robinson, 2003)Individuals suffering from osteoporosis should be careful when undertaking vigorous high impact exercise, due to the weakness of the skeletal system; most importantly, an active lifestyle coupled with regular exercise should be followed to help combat osteoporosis in advancing years. Task 2 Task 2A – Axial Skeleton Eighty bones separated to form three regions (skull, vertebral column & thoracic cage) make up the structure of the axial skeleton. The parts of the axial skeleton form the longitudinal axis of the body, protect the brain/spinal cord and support the neck/head/trunk.The skull formed of the cranial and facial bones is an exceptionally complex bony structure; the skull serves as a compound for the frail brain, and has connection positions for t he head/neck muscles. The vertebral column comprises of 26 asymmetrical bones connected to form a curved flexible structure that supports the trunk; extending from the skull to the pelvis the vertebral column transmits weight to the lower limbs. Providing attachment points for the muscles of the neck/back and for the ribs, it also acts as protection for the spinal column.The thorax, more commonly known as the chest consists of thoracic vertebrae; ribs; sternum and costal cartilages that secure the ribs onto the sternum. Forming a protective cage around vital organs, the thorax has a rough cone shape that is quite broad; the thorax also supports the shoulder girdles; upper limbs and provides the muscles of the back/neck/shoulders and chest with connection points. (Marieb & Hoehn, 2010, pp. 199,216) Task 2A – Appendicular Skeleton The appendicular skeleton is made up of the limbs and their girdles, the appendicular skeleton is appended to the axial skeleton; hence the name appe ndicular.The upper limbs attached via a yoke like girdle (pectoral) to the trunk of the body; and the lower limbs secured by the pelvic girdle. The bones of the upper/lower limbs have different functionalities and mobility, but still have the same essential plane; that the limbs are constituted of three key divisions linked via alterable joints. The appendicular skeletal structure allows us movement such as taking a step, picking up a cup or kicking a ball. The pectoral girdle is comprised of an anterior clavicle and a posterior scapula; the shoulders formed from the associated muscles and the paired pectoral girdles.Attaching the upper limbs to the axial skeleton, the pectoral girdles also present points of attachment for muscles that are responsible for moving the upper limbs; mobility is high as these girdles are very light. The upper limbs form from 30 bones, each bone described locally as a bone of the hand, arm or forearm; the arm is considered in an anatomical sense to be the upper limb between the shoulder and elbow. The lower limbs attach to the axial skeleton via the pelvic girdle and diffuse the weight of the upper body to the lower limbs, and provide support for the pelvic visceral organs.Some of the strongest ligaments in the body attach the pelvic girdle to the axial skeleton, the pelvic girdle is very stable but lacks the mobility of the pectoral girdle; carrying the weight of the body the lower limbs are subject to astonishing forces. Compared to the bones of the upper limbs, the bones of the lower limbs are much thicker and stronger. (Marieb & Hoehn, 2010, pp. 223,233,237) Task 2b – Axial/Appendicular Attachments The thoracic cage is thinly attached to the pectoral girdle, not like the pelvic girdle that is affixed to the axial skeleton by some incredible strong ligaments, some of the strongest in the body.The sockets of the pelvic girdle are deep and cuplike, the femur head is secured firmly in place in these sockets, the pectoral gird le is far more moveable but the pelvic girdle is much more table. The shoulders are formed from the paired pectoral girdles and their associated muscles, a girdle usually refers to a belt like structure that encircles the body, however in the case of the pectoral girdles this does not satisfy the said description. The medial end of each clavicle is joined anteriorly to the sternum and the distal ends encounter the scapulae laterally.The scapulae do not perfect the girdle posteriorly, as their medial rims fail to join to each other or to the axial skeleton, however the scapulae attach to the thorax and the vertebral column via muscles that garb their exteriors. The upper limbs are attached to the axial skeleton via the pectoral girdles and also provide connection points for the upper limb muscles. The girdles are light and this allows a freedom of movement that is not accomplished elsewhere in the body, as only the clavicle fastens to the axial skeleton, this allows the scapulae to m ove easily across the thorax.The hip joint being a ball and socket joint has a good range of motion; however, the shoulder has a wider range of motion. The joints strong ligaments limit movements, but do occur in all planes. Formed from the articulation of the femurs spherical head and the greatly cupped acetabulum of the hipbone is the hip joint. A circular lip of fibrocartilage (Acetabulor labrum) enhances the depth of the acetabulum; the diameter of the labrum is smaller than the head of the femur making for a snug fit of these articular surfaces; dislocations of the hip are a rare incident.Extending from the brim of the acetabulum up to the stem of the femur, the heavy articular casing wholly surrounds the joint; there are several robust ligaments that reinforce the hip joint capsule. These ligaments include the iliofemoral ligament, an anteriorly placed v-shaped ligament, and the pubofemoral, which is a triangular condensing of the lesser fragment of the capsule, and the ischio femoral ligament that is a coiling posterior ligament. On either side of the pelvic girdle, the iliolumbar ligament connects the pelvis and vertebral columns. (Marieb & Hoehn, 2010, pp. 225-226,233,267) Ligaments of the pelvic girdle: Iliolumbar ligament ? Anterior Sacroiliac ligament ? Sacrospinus ligament ? Sacrotuberous ligament ? Pubofemoral ligament ? Iliofemoral ligament ? Ischiofemoral ligament ? Sacroiliac ligament ? Ischiofemoral ligament ? Ligamentum teres Ligaments of the thoracic girdle: ? Capsular ligament ? Coracoclavicular ligament ? Costoclavicular ligament ? Coracohumeral ligament ? Glenohumeral ligament Task 2c – Lordosis, Kyphosis, Scoliosis Cervical and lumbar secondary curvatures being convex anteriorly, are associated with a Childs development, this is a result of reshaping of the intervertebral discs and not from modification of the vertebrae.The cervical curvature being present at birth does not become distinct until 3 months when the baby will start t o raise its head, whereas the lumbar curvature will develop when the baby begins to walk. During the early childhood years the vertebral problems of scoliosis or lordosis may appear as rapid growth of the long bones stretches muscles, lordosis is most often present during preschool years but is more often than not remedied when the abdominal muscle strengthen. This firming up tilts forward the pelvis and the thorax widens, thus developing the military posture in adolescence.At the onset of old-age many parts of the skeleton are affected, principally the spine; the discs thin and loose elasticity and hydration resulting in a probable rise in disc herniation, at 55 years old it’s not uncommon to have a loss of up to several centimetres in stature. Osteoporosis can produce further shortening of the spine as can kyphosis, in the elderly this is referred to as a dowager’s hump, with age the thorax develops rigidity due to ossification of the costal cartilage, thus resulting in shallow breathing from a loss of rib cage elasticity.Abnormal spine curvatures, of which some are congenital and some resulting from muscle weakness, disease and bad posture. In the thoracic region of the spine, an abnormal lateral curvature is referred to as scoliosis (twisted disease) most often presenting during adolescence and more common in girls. Scoliosis can also be a result of muscle paralysis, unequal lower limbs (length) or severe abnormal vertebra structure, non-functioning muscles on one side of the spine will cause the muscles of the opposite side to exert an unopposed pull; forcing the spine into a misaligned position.Body braces and/or surgery are used to treat scoliosis during childhood and thus preventing a permanent deformity. Scoliosis can also cause breathing difficulties, due to the nature of the disease a compressed lung in not unusual. Kyphosis, often referred to as hunchback, is a thoracic curvature that is dorsally exaggerated; very common due to osteop orosis in elderly people and can also reflect rickets, osteomalacia or tuberculosis of the spine.An accentuated curvature of the lumbar vertebrae is called Lordosis (swayback), this too can be caused by spinal tuberculosis or osteomalacia. Lordosis can also be caused in a temporary form by carrying a heavy frontal load, a pregnant woman being one example. These individuals will usually pushback their shoulders in order to preserve their centre of gravity, this of course emphasises the lumbar arch. (Marieb & Hoehn, 2010, pp. 217,243-244) Task 3a Structural Class |Structural |Types |Type of Mobility | | |Characteristics | | | |Fibrous[3] |Articulating bones joined by |Sutures (Short Fibres) |Child/Limited | | |fibrous connective tissue. |Adult/Synarthrosis | | | |Syndesmosis (Longer Fibres) | | | | | |Amphiarthrosis/Immobile | | | |Gomphosis (Periodontal Ligament) |Immobile | |Cartilaginous[4] | |Synchondrosis (Hyaline Cartilage) |Immobile | | |Articulating bones joined by | | | | |fi brocartilage or hyaline | | | | |cartilage. | | | | | |Symphysis (Fibrocartilage) |Slight Movement | |Synovial[5] |Joint capsule containing synovial |Plane |Nonaxial | | |membrane and synovial fluid. | | | | |Hinge |Uniaxial | | | |Pivot |Atlantoaxial | | | |Condyloid |Biaxial | | | |Saddle |Biaxial | | | |Ball & Socket |Multiaxial | Task 4a |Characteristic |Skeletal |Cardiac |Smooth | | |Attached to bones, facial muscle & skin. |Walls of the heart. Single unit muscle in walls of hollow | |Location | | |visceral organs (other than the heart) & | | | | |multiunit muscle in intrinsic eye muscles, | | | | |airways & large arteries. | | |Single, very long, cylindrical, |Branching chains of cells; uni-|Single, fusiform, uninucleate; no | |Shape and appearance |multinucleate cells with obvious |or binucleate; striations. |striations. | | |striations. | | | | |Epimysium, perimysium and endomysium. |Endomysium attached to fibrous |Endomysium. |Connective Tissue components | |skeleton of hea rt. | | | |Voluntary via axon terminals of the |Involuntary, intrinsic system |Involuntary; autonomic nerves; hormones, | |Regulation of contraction |somatic nervous system. |regulation; also autonomic |local chemicals; stretch. | | | |nervous system controls; | | | | |hormones; stretch. | | | Slow to fast |Slow |Very slow | |Speed of contraction | | | | | |No |Yes |Yes, in single unit muscle | |Rhythmic contraction | | | | Task 5a The classification of muscles falls into four purposeful groups: prime movers (agonists), antagonists, synergists and fixators.A prime mover or agonist is a muscle that has the chief responsibility of producing an explicit undertaking, for instance the biceps brachii is the fleshy muscle of the anterior arm that is the agonist of elbow flexion. An antagonist is a muscle that opposes the movements of agonists, an active agonist will result in a stretched or relaxed antagonist; however, antagonists usually help to regulate movement of the agonist with a sli ght tightening to provide resistance to slow or stop movement as not to overshoot the mark. Agonists and antagonists are located opposite each other on the joint of which they act, antagonists can also work as agonists and one example of this is the biceps brachii causing flexion of the forearm that is antagonised by the triceps brachii, the agonist for forearm extension.In supplement to the agonists and antagonists, the majority of muscle movements also involve synergists, synergists work alongside agonists to add extra force to movements or they work to reduce detrimental movements that can arise when the agonists move. (Marieb & Hoehn, 2010, p. 321) Task 5b |Elbow Flexion |Elbow Extension |Pronation |Supination | |Biceps brachii (Prime mover) |Triceps brachii (Prime mover) |Pronator teres |Biceps brachii | |Brachialis (Prime mover) |Anconeus |Pronator quadratus (Prime mover) |Supinator | |Pronator teres (Weak) | Brachioradialis | Task 5c Biceps brachii, Brachialis, Brachioradiali s Task 5d Triceps brachii, Anconeus Task 5e Triceps brachii, Anconeus Task 5f Biceps brachii, Brachialis, Brachioradialis Task 6a Contraction refers to the activation of myosin cross bridges, these bridges are the force generating sites; when the tension is generated then contracting occurs through the cross bridges of the thin filaments, this force must surpass forces opposed to shortening; this then pulls filaments toward the m-line. When tension declines and the cross bridges inactivate, then contraction ends thus inducing relaxation in the muscle fibre.In the sliding filament model of contraction, thin filaments will slide past thick filaments, and as a result, the actin[6] and myosin[7] strands will overlap to a larger gradation. Relaxed muscle fibres only have thick and thin fibres overlapping at the tips of the a-bonds, stimulation of the muscles fibres by the nervous system activates the myosin heads of the thick filaments to clasp onto the myosin fastening position on the a ctin of the thin filaments, and this process begins sliding. [8] In the course of contraction, these cross bridge connections are forced/broken numerous times, the attachments act like miniscule ratchets in order to create pressure and thus impel the thin filaments further toward the sarcomeres centre.This contraction event occurs concurrently throughout all sarcomeres in a cell shortening the muscle cell, it should be noted as the thin filaments slide towards the centre; the z-disc to which they are attached to will be pulled toward the m-line. [9] In an overall look at contraction, the muscle cell contracts as do the i-bonds and the distance between consecutive z-discs is reduced and the h-zones vanish, moving the contiguous a-bonds closer together; however, they do not change in length. (Marieb & Hoehn, 2010, p. 284) Task 6b Direct Phosphorylation The demand for ATP rises as we begin vigorous exercise, within a few contractions stored ATP is consumed, creatine phosphate is then u sed to egenerate ATP and this process is ongoing while the metabolic pathways acclimatize to the bodies demand for increased ATP. Pairing CP with ADP results in an almost instantaneous energy transfer, and a phosphate group to form ATP from the CP to ADP. Two to three times as much CP as ATP is stored in muscle cells, the CP-ADP feedback is incredibly efficient and the volume of ATP in muscle cells does not change by much during the preliminary contraction phase. Maximum muscle power can be provided for 14-16 seconds using stored CP and ATP, this is roughly long enough to invigorate muscle for a 100-metre surge; this reaction is reversible and CP resources are refilled during rest periods. [10] (Marieb & Hoehn, 2010, pp. 298-99) Anaerobic PathwayMore ATP is engendered by catabolism as stored ATP and CP are expended; this catabolism of glucose is through the blood or from glycogen stored in muscle, glycolysis is the opening phase of glucose breakdown, glycolysis occurs in both the pr esence and absence of oxygen; however, it does not use oxygen and is therefore anaerobic. Glucose is destroyed to form two pyruvates during glycolysis, this releases enough energy to form some ATP (two ATP per glucose); usually, pyruvate manufactured would then enter the mitochondria and reacting with oxygen would provide even more ATP using the aerobic pathway. Vigorous muscle contraction at about 70% causes the bulging muscles to compress blood vessels, thus impairing blood flow and oxygen delivery.During these anaerobic conditions, the majority of pyruvate produced is transformed into lactic acid, this process is referred to anaerobic glycolysis. Anaerobic glycolysis yields around 5% of the ATP produced via the aerobic pathway from each glucose molecule, however it produces ATP about 2. 5 times faster than the aerobic pathway. [11] (Marieb & Hoehn, 2010, pp. 298-99) Aerobic Pathway Ninety-five percent of ATP used for muscle activity during moderate exercise and rest is produced v ia the aerobic respiration pathway. Occurring in the mitochondria, aerobic respiration requires oxygen and encompasses a series of chemical reactions. During these reactions, the links of fuel molecules are destroyed liberating energy for ATP production.Glucose is broken down utterly to yield water, CO2 and great quantities of ATP, diffusing out of muscle tissue into the blood; the lungs remove CO2. With the onset of exercise, glycogen stored in the muscles provides a large amount of the fuel, briefly, after this circulating glucose, pyruvate and free fatty acids are the main source of fuel, roughly 30 minutes after this fatty acids will be the main energy source. Aerobic glycolysis provides a great deal of ATP (32), but is slow due to its numerous steps; it also requires a constant supply of oxygen and nutrients to continue. [12] (Marieb & Hoehn, 2010, pp. 298-99) [pic] References Marieb, E. N. & Hoehn, K. , 2010. Bones and Skeletal Tissue. In A. Wagner, ed.Human Anatomy & Physiolo gy. 8th ed. San Francisco: Pearson International Ltd. pp. 185-86. Marieb, E. N. & Hoehn, K. , 2010. Bones and Skeletal tissue. In A. Wagner, ed. Human Anatomy & Physiology. 8th ed. San Francisco: Pearson International Ltd. pp. 199,216. Marieb, E. N. & Hoehn, K. , 2010. Bones and Skeletal Tissue. In A. Wagner, ed. Human Anatomy & Physiology. 8th ed. San Francisco: Pearson International Ltd. pp. 223,233,237. Marieb, E. N. & Hoehn, K. , 2010. Covering, Support and Movement of the Body. In A. Wagner, ed. Human Anatomy and Physiology. 8th ed. San Francisco: Pearson International Ltd. p. 284. Marieb, E. N. & Hoehn, K. , 2010.Covering, Support and Movement of the Body. In A. Wagner, ed. Human Anatomy & Physiology. 8th ed. San Francisco: Pearson International Ltd. pp. 225-226,233,267. Marieb, E. N. & Hoehn, K. , 2010. Muscles and Muscle Tissue. In A. Wagner, ed. Human Anatomy and Physiology. 8th ed. San Francisco: Pearson International Ltd. pp. 298-99. Marieb, E. N. & Hoehn, K. , 2010. The Muscular System. In A. Wagner, ed. Human Anatomy & Physiology. 8th ed. San Francisco: Pearson International Ltd. p. 321. Marieb, E. N. & Hoehn, K. , 2010. The Vertebral Column. In A. Wagner, ed. Human Anatomy & Physiology. 8th ed. San Francisco: Pearson International. pp. 217, 243-244. NHS , 2011.Osteoporosis – Treatment. [Online] Available at: HYPERLINK â€Å"http://www. nhs. uk/Conditions/Osteoporosis/Pages/Treatment. aspx† http://www. nhs. uk/Conditions/Osteoporosis/Pages/Treatment. aspx [Accessed 13 May 2011]. NHS, 2011. Vitamins and Minerals – Calcium. [Online] Available at: HYPERLINK â€Å"http://www. nhs. uk/Conditions/vitamins-minerals/Pages/Calcium. aspx† http://www. nhs. uk/Conditions/vitamins-minerals/Pages/Calcium. aspx [Accessed 13 May 2011]. Todd, J. A. & Robinson, R. J. , 2003. Osteoporosis and Exercise. Postgrad Medical Journal, 4(79), pp. 320-23. USA. Gov, 2011. Vitamin D. [Online] Available at: HYPERLINK â€Å"http://ods. od. nih. ov/fa ctsheets/VitaminD-HealthProfessional/† http://ods. od. nih. gov/factsheets/VitaminD-HealthProfessional/ [Accessed 13 May 2011]. Pictures/Figures http://samedical. blogspot. com/2010/07/contraction-of-skeletal-muscle. html (Figure 6. 1/6. 2/6. 3/6. 4/6. 5) http://i. acdn. us/image/A2868/286833/300_286833. jpg (Figure 7. 1) http://www. mindfiesta. com/images/article/Respiration_clip_image001. gif (Figure 7. 2) ———————– [1] http://www. gpnotebook. co. uk/simplepage. cfm? ID=-1979318262&linkID=32590&cook=no [2] Per day of both supplements. [3] See figure 3. 1, pictures A & B [4] See figure 3. 1, pictures C & D [5] See figure 3. 1, pictures E, I & F 6] See figure 6. 3 (Page 13) [7] See figure 6. 2 (Page 13) [8] See figure 6. 1 (Page 12) [9] See figure 6. 1 [10] See figure 7. 1 [11] See figure 7. 2 [12] See figure 7. 2 ———————– Monday, 22 April 2013 Figure 3. 1 Task 3b A. Skull (Fibrous) B. Ankle – Tibiofibular/Distal (Synovial/Fibrous) C. First rib/Sternum (Cartilaginous) Hyaline Cartilage D. Vertebrae (Cartilaginous) Fibrocartilage E. Pubis (Cartilaginous) Fibrocartilage F. Scapula/Humerus (Synovial) G. Humerus/Ulna Radius (Synovial) Hyaline cartilage H. Intercarpal (Cartilaginous) Plane joint/Nonaxial A C F G D E H B Figure 6. 1 Figure 6. 3 Figure 6. 2 Figure 7. 2 Figure 7. 1

Preliminary Study on Tactics of Translating Film’s Subtitles

Preliminary Study on Tactics of Translating Film’s Subtitles Abstract This essay firstly gives a brief introduction of the status quo of subtitling practice.By elaborating the characteristics and functions of subtitling translation, analyzing the time and space constraints by using concrete examples exerted from Forrest Gump, Waterloo Bridges, Friends, Rain Man, Shrek, You’ve Got Mail, Liar Liar, Mind of Beauty, Schidle’s List, Pride and Prejudice, American Beauty, Out of Africa, After the Sunset for illustration, the author puts forward six workable strategies for subtitling translation, namely, the avoidance of mistakes on common sense, the application of condensation, due attention of cultural factors, the adoption of colloquial words with natural and fluent tone,the achievement of harmony between speed and visual pictures, good consideration of context. Finally, the importance of improving translation skills and work ethic of subtitle translators is high ligh tened with the hope for perfecting the subtitle translator’s practice in an efficient way. Key words: subtitling; characteristics; constraints; strategies; subtitle translators Preliminary Study on Tactics of Translating Film’s Subtitles OutlineThesis Statement: Translation of film’s subtitles, which plays a very important role in cross-cultural communication, is noteworthy of due attention in order to convey the accurate meaning of the original films to its audience. ?. Introduction: The Status Quo, Characteristics, and Functions of Subtitling Translation ?. Two Limiting Factors of Subtitling Translation A. Time Constraint in Subtitling Translation B. Space Constraint in Subtitling Translation ?. Tactics Drew From the Analysis of Some Movies A. The Avoidance of Mistakes on Common Sense B. The Application of Condensation C. Due Attention of Cultural Factors D. The Adoption of Colloquial Words with Natural and Fluent Speed E. The Achievement of Harmony between Sp eed and Visual Pictures F. Good Consideration of Context ?. ConclusionPreliminary Study on Tactics of Translating Film’s Subtitles ?. Introduction A. The Status Quo of Subtitling Translation With the widening opening-up and deepening reformation as well as the increasing contact with other countries, English original films become more and more popular in our entertainment industry. When Americans are crazy with The Lord of the Rings, laughing with Shrek, arguing about Fahrenheit 9/11, and holding their breath at appreciating Spider-man, Chinese people also want to have a comprehensive understanding of them. However, not all Chinese people could understand English, so they have to turn to subtitles to gain a sense of satisfaction.Therefore, subtitling translation, which plays a very important role in cross-cultural communication, is noteworthy of due attention in order to convey the accurate meaning of the original films to its audience. B. Characteristics of Subtitling Transl ation Subtitles are the words that printed at the bottom part of the screen in the form of target language, following the sound of source language. Nedegaard-Larsen, Birgit once put subtitling translation as a type of special language conversion: the condensed written translation of the original oral speech. 1 Shuttleworth and Cowie also put it in this way—subtitling translation was a process which provides simultaneous instruction to the verbal activities happened in films and television programs. Gottieb once concluded the features of subtitling translation into five aspects: 1) written 2) addible 3) instantaneous 4) simultaneous 5) multimedia. 3 And personally speaking, there are at least three apparent features: 1. Proper condensation of original context: When a film is going, its viewers need to have heed of the subtitles while listening the original sound and appreciating the animated pictures. So subtitling translation not only needs accuracy, but also has to attach eq ual importance to the density of words in each line and the actor’s speaking speed, of which the complexity can be adjusted in accordance with the viewer acceptance. Therefore, proper condensation becomes the key point of subtitling translation.Let’s take a short conversation in Friends as an example, Rachel said: â€Å"Chandler, I gotta tell you, I love your mom’s books! I love her books! I cannot get on a plane without one†. The original subtitle translation goes like this: â€Å" ,!! , ,! † Although we can sense the literary beauty in it, we also can condense it into a better express way like â€Å" ,!! † 2. Conversion from written speech to colloquial form: Usually, the subtitles only stay on the screen for only a very little while. To make sure that the viewer can grasp the main idea easily, the style of the translated version should avoid unreadibility. So the control of oralization and readability outshine other factors.The translat ion of subtitles should to most extent choose oral and easy-understanding words and phrases, avoiding redundant words, repetitive expressions much foreignized set phrases and idioms as well as foreign allusions that Chinese people cannot understand. The sentence should not be tedious and lengthy, but be simple and easy-understanding, also the translation should avoid parenthesis, gerunds and clauses. 3. Being compatible with multimedia: For ordinary written works, information can be conveyed only through the form of characters, while for subtitles, it can convey the message altogether with visual information (movie pictures) and sound information (original sound, music and other stage sounds). Therefore, when the subtitles fail to convey the exact meaning, its viewers can get information from extra-linguistic message.Let’s take â€Å"Shrek† for example, Shrek’s anger can be shown by contorted face; Princess Fiona’s tenderness and kindness can be shown thr ough her gentle smile; the subtle effect can be sensed through its beautiful or soft or exciting music. All of these important extra-linguistic messages can be expressed by mere written characters, and these messages can aid subtitles to bring its functions into full play. C. Functions of Subtitling Translation When mentioning the functions of subtitling translation, usually I would like to conclude them into the following points: 1) Subtitling translation can facilitate its viewers to maximize their understanding to the original films.Because many Chinese viewers cannot understand English, they need some facilitating tools to help them to comprehend and appreciate them. After trying many methods, researchers find that subtitle is a very effective way to achieve this. It can convey the maximum message to the audience. 2) Subtitling translation serves as an aid to visual pictures and sound effect. Subtitle is a type of special conversion between translation and consecutive interpreta tion. Because in simultaneous interpretation and translation, readers and listeners receive the message in a constant way, while in consecutive interpretation, a time difference exists in the process, which is like the subtitle translation’s function in movies.And for subtitle, it must work with pictures and sounds when conveying its information, and in this process, viewers need to scan one line and then another to grasp the main idea, also a time difference happens, but this difference is much shorter than that in consecutive interpretation. 3) Subtitling translation can help its movie viewers to appreciate the original impact brought by the genuine effect. Viewers need just have a glimpse of the subtitles appearing at the bottom part of the screen while listening the original sound. 4) Good subtitling translation can be a good way for people to learn English. When people listen to English, they can see the Chinese.In the process, they may not only improve their English lis tening proficiency, but also enhance their English translation skills. ?. Limiting Factors of Subtitling Translation A. Time Constraint in Subtitling Translation Time constraint means that the picture movement and sound effect should be mutually accordant. Although film subtitle is not so strict as film dubbing, it should also convey the exact meaning by using the similar amount of time as it is used in source language. Furthermore, subtitle should stay on the screen long enough for viewers to scan. Usually, the time is not less than two seconds and not more than seven seconds (except for song lyrics).If translators ignore the time constraint in subtitling translation, some troubles might be caused for viewers to gain a total understanding. So specifically, sometimes translators need to use condensation and colloquial words to achieve the time harmony with other factors, such as the background music, characters’ facial expressions and so forth. B. Space Constraint in Subtitli ng Translation Space constraint means that the words and punctuations of subtitle appeared on the screen at one time should not be too many. According to Gottlieb’s study, the words appeared in each line of the subtitle are not more than thirty-five, and at most, two lines can be on at the same time.Therefore, if the subtitles in original movies are very long, the translators should adopt the condensation of words in order to present the viewers the proper and complete meaning within a limited space on the screen. For these part, the detailed the expatiation will be unfolded in the following strategies. ?. Workable Strategies Dealing With the Above Constraints A. The Avoidance of Mistakes on Common Sense Example1: — Is there a Mr. Gump, Mrs. Gump? — He is on vocation. (Chosen from Forrest Gump) The second sentence is Forrest Gump’s mother’s euphemistic response to the school’s principal’s question. In this sentence, â€Å"on vocation † dose not mean Forrest Gump’s father was really having a vocation or holiday, but means Forrest Gump’s father was dead.So when translating this phrase, translators should do a careful consideration, avoiding mistranslation in order to convey the exact meaning to its appreciators. Therefore, I personally think this sentence can be translated into â€Å" † instead of â€Å" †. Example 2: Myra: Nice of you to come and see me. Roy: Not at all. (Chosen from Waterloo Bridge) This concise dialogue shows that the two major characters are very excited at meeting each other, while the subtitles in aversion are â€Å" † â€Å" †, which obviously are very confusing. However, in another version, the translation is â€Å" ,! † â€Å" †. I think the latter translation is much better. Example 3: Myra: †¦ What the time is it? Kitty: It’s†¦ er†¦ almost eleven. Chosen from Waterloo Bridge) Kitty’s answer is very simple, but the subtitle is â€Å" †, and I think this trivial mistranslation is caused by translator’s carelessness, which seems to be a little bit irresponsible. Example 4: Joey: I gotta tell you. You’re the best in the business. Girl: Get out. (Chosen from Friends) The translation of â€Å" Get out† in the subtitle is â€Å" †, which is really absurd. Suppose we put it in this way, that means when the girl heard Joey’s praise to her, she did not say â€Å"thanks† to show her politeness, contrarily she asked Joey to leave, which is not proper in that context. Also, this scene happened on the platform, where there was no door, how a person could get out.So I think â€Å" Get out† should be translated into â€Å" † rather than â€Å" †. Example 5: I’m ready to pop. (Chosen from Liar Liar) The subtitle of this actor’s lines in a version is â€Å" †, which is really weird and makes th e audience puzzled. In fact, this sentence is the person’s response to the waiter, and it is a kind of euphemistic refusal. So it should be translated into â€Å" † or â€Å" †. So to conclude, Chinese is a parataxis language while English is a hypo-taxis language, so the rooting solution of mistranslation is that the subtitle translators should have a good command of English and Chinese. B. The Application of CondensationBecause of the space constraint, sometimes subtitles should be condensed and translators may eliminate some parts which can be easily sensed through the movie’s context. But this elimination should be proper and correct. Example 1: Momma always says there’s an awful lot you could tell about a person by their shoes. (Chosen from Forrest Gump) Subtitle: â€Å" , , †. Personally speaking, this Chinese translation seems a little bit long, and we might have a try to condense it into â€Å" , †. I think â€Å" , â₠¬  is better than â€Å" , , †. Also the modified translation could achieve the beautiful effect which is similar to a movie’s name Scent of Women ( ).Example 2: I turn on my computer, I wait impatiently as it connects, I go on line and my breath catches in my chest until I hear the three little words: â€Å"You’ve got mail! † I hear nothing, not even a sound on the streets of New York, just the beat of my own heart. I have mail! From you! † (Chosen from You’ve Got Mail) Subtitle: â€Å" , , , ‘ ’ , , , , ,!! † In this translation, two places applied condensation. 1) â€Å"You’ve got mail†. If we translate this sentence according to its literal meaning of each word, then the translation could be â€Å" †, but apparently, compared with the first translation â€Å" , the second one is inferior, because in the original speech, there is a clue â€Å" three little words†. So eliminating  " ? † and translating it into â€Å" † is quite splendid. 2) â€Å"I have mail! From you! † Translating it into â€Å" ! † is much better than translating it into â€Å" ! †, following the original order of each word. Furthermore, the original translation can give a vivid description of the major female character’s eager and excitement. Example 3: Shrek: It’s on my to do list now, come on! Fiona: But this isn’t right. You’re meant to charge in, sword drop, banner flying, that’s what all other knights did. (Chosen from Shrek)Subtitle: â€Å" ,! † â€Å" , , , ,. † Suppose we modified the former part into â€Å" , † or â€Å" , †, it would be concise and natural to Chinese viewers. Then we might adjust the latter part’s order into â€Å" , , †. Put them together and we get the translation â€Å" , † â€Å" , , †. I think the modified translation would exp ress its meaning in a concise way. And also it can keep the original animated sense. Therefore, in order to employ the tactic of condensation freely, the subtitle translators should comprehend the English and Chinese completely.English is a kind of hypo- taxis language while Chinese is a parataxis one. So when translating English into Chinese, translators should omit such unnecessary parts as some conjunctions. C. Due Attention of Cultural Factors In the source language, unavoidably there are many culture-loaded words containing special cultural meaning which cannot be easily sensed by its readers. These culture-loaded words, coming from religious books, historical stories or literature works and so forth, which are not familiar to its target language readers, sometimes may cause cultural clash and cultural vacuum. Considering the space constraint, adding notes is not feasible.So at this time, subtitle translators should adopt â€Å" liberal translation† on the basis of compr ehending the cultural factors. Example1: Don’t you take the Lord’s name in vain with me, you understand? (Chosen from Ghost) This sentence is the conjurator Oda Mae’s dissatisfactory response to Sam’s words. And â€Å" in vain† in this sentence was translated into â€Å" †. But this idiom, if we put it into Chinese, means â€Å" †, â€Å" † in this context. This meaning can be dated back to Bible, in which there is a sentence goes â€Å" Thou shalt not take the name of the Lord thy God in vain. †( ). Therefore, the translation there should be modified into â€Å" , Example2: Shall we say swords, gentlemen? Pistols at dawn? (Chosen from Mind of Beauty) This sentence was said by a person who was drinking with his friends and Nash, when a beautiful blond came in, then they began to talk about who had advantage to talk with this girl first. If this sentence is literally translated, it should be â€Å" †, and th is sentence is definitely meaningless and will confuse its audience. Actually, this line contains the cultural content that in the middle century in western countries, the upper-class nobles usually gain their lovers by fighting, in which the tools are swords or pistols. We can see obviously this sentence is wisecrack.To make Chinese viewers understand and avoid additional explanation, subtitle translators had better omit the meanings of â€Å" swords† and â€Å" pistols† and translate it into â€Å" , , †. There â€Å" † is quite appropriate, for it can not only express these gentlemen’s meaning, but also keep the original meaning of gaining lovers through swords and pistols. In addition, this translation showcases the theory of functional equivalence proposed by Neda. Example 3: Shrek: What should we do with him? Donkey: Take the sword and neuter him right here. Give him the Bob Barker treatment (Chosen from Shrek) Subtitle: â€Å" † â €Å" , † Bob Barker treatment has something to do with the cultural background.In a famous American entertainment program The Price is Right ( ? ), the host Bob Barker always says â€Å" Help control the population, have your pets sprayed or neutered†( , ) at the end of the program. â€Å"Spray† is used to describe the female one, and â€Å" neuter† the male one. We can see the translation of this dialogue has expressed its cultural content fully. D. Adoption of Colloquial Words Subtitling translation of films is quite different from literature translation. Because when appreciating literature works, readers can adjust their reading speed according to their liking, capability of understanding as well as the works’ degree of complexity.When readers meet uncommon-used words or particular interesting chapters, they could slow down or read them repetitively; when they meet easy or tedious parts, they also could choose to speed up or just omit them. However, when people see movies, they are in the position of being passive, for they are the information receivers. In the process of appreciating a movie, time for digesting subtitles is short, and each scene is closely related, so the translation of subtitles is not allowed to have vague points. To achieve this, subtitle translators should adopt colloquial expressions. Example 1: My house is in the hills above Trujillo. A very simple place†¦ pink stones that warm in the sun†¦ kitchen arden that smells of herbs in the day†¦ jasmine in the evening. Through the gate is giant popular. Figs, apples, pears. The soil, Marcus, black†¦black like my wife’s hair. Grapes on the south slopes, olives on the north. Wild ponies play near my house, they tease my son. He wants to be one of them. (Chosen from Scrapper) Subtitles: â€Å" TRUJILLO , , , , , , † There are three pronouns at the end of this passage— â€Å"they†, â€Å"he† and  "them†. The literal translation of the last sentence is â€Å" , †.Although this sentence is right, the translating accent is very English, and it is not quite acceptable by Chinese people. So the translator changed it into â€Å" , † which sounds natural, colloquial and easy-understanding. E. The Achievement of Harmony between Sounds and Visual Pictures Film is kind of comprehensive art combine with listening and watching. Visual pictures and sounds are mutual complemented to each other. So to achieve the harmony between them is quite essential. Example 1: Lester: So, Janie. How was school? Janie: It’s ok! Lester: Just okay? (dissatisfied) Janie: No, Dad. It was spectacular! (impatient) (Chosen from American Beauty)There â€Å" spectacular† is a relatively longer word, and the Chinese translation is â€Å" † or â€Å" †, but â€Å" † or â€Å" † is a little bit short. When the subtitle has completed displayed to th e viewers, the actor could probably not stop moving her lips. So to achieve the agreement, the translation had better be â€Å" †. In addition, â€Å" † also could express Janie’s impatient feeling. Example 2: Ah, there it is. (Chosen from Mind of Beauty) When Nash was playing checks with his rival, several students were watching, and in the end, one of them said that sentence. If we translate it literally, the translation should be â€Å" † which is very vague. And in he movie, we can see, following this sentence, Nash smiled. So this sentence contains the hidden meaning that Nash would win the competition. So, if we translate it into â€Å" ? , †, then it will be more accordant with the picture ( Nash’s smile). F. Good Consideration of Context Each exciting moment in film is established through dialogues, and their meanings should be coherent, so the context of film stands in an important position. Subtitle translators should know the a ctors’ purpose very well through the context. Only thus could the translated subtitles be understood by the viewers. Example 1: Go to the mattress. (Chosen from You’ve Got Mail)This sentence is originated from the actor’s line in movie The Godfather, and it means that it is the time for fighting, because this scene happened in the context that the sinister gang would sleep together temporarily on several beds before fighting in the next day. Therefore, the translation of this should be â€Å" †. But if the subtitle translators don not know its origination, they are likely to put it into the way of â€Å" †, which is really ridiculous and probably cause misunderstanding to its viewers about the two major characters’ relationship. Example 2: Karen: And you? How is it with the fighting? Denys: Were taking a beating. It’s likely to last for a while. (Chosen from Out of Africa) A translation version for this dialogue is â€Å" † à ¢â‚¬Å" , †.In this version, the translation â€Å" † for â€Å" taking a beating† is not proper, though from the literal meaning, it is accordant with the later part â€Å" It’s likely to last for a while†. However, if we do a careful analysis, we will find Denys’ answer is not acceptable to Karen’s question. Because Karen asked Denys how the fighting was going on, and she needs a description, while Denys just answered Karen there was a beating. In our daily life, we don not answer others’ questions in this way. In fact, â€Å" taking a beating† is an English idiom, and it means â€Å" difficult to surpass†, so why don’t we translate it in this way â€Å" , †. I think it will be much better.There are many such kind of examples. Now let me compare a word’s meaning in different context. 1) Schidle: Well, I’m a German. All right, you’ve done it. A good company, you think? Stern: M odestly successful! (Chosen from Schindle’s List) There â€Å" good company† can be translated it into â€Å" †, but â€Å" ? † can be divided into many aspects. According to Schidle’s reply and his identity as a businessman, it is not hard to sense his purpose that he wanted to know whether this company was profitable or not. So I think the translation had better be â€Å" ? , , † â€Å" †. 2) Stern: You stand in the line or there, but there is no good. Chosen from Schindle’s List) â€Å" no good† in Chinese means â€Å" †, but according to the situation then— Jews wanted to find a job in Schidle’s factory, but without blue cards, they cannot get any job there, so Stern said to one of the Jews that sentence. Considering all these, I think we can change â€Å" † into another expression like â€Å" , †. 3) Goeth: You want to say where you are. You’ve got things going on the s ide, things are good, you don’t want anybody telling you what to do— I can understand all that, didn’t I? (Chosen from Schindle’s List) This scene happened in this context: Goeth was a bad guy who always kills people.He thought Schindle wanted to build a small camp by employing Jews, so he thought Schindle would turn to him for help. Then he said the sentence above. According to the movie’s content, we know â€Å"thing† means â€Å"establishing a small camp† there, so â€Å"good† means â€Å"profitable†. Then the subtitle could be translated as â€Å" , , , , † 4) Darcy: But that was what she liked. People flatter her so much she enjoys an occasional change. Lizzy: I’m afraid I gave her a good change this afternoon. (Chosen from Pride and Prejudice) According to the movie’s content, we know that Darcy’s aunt is a person who likes other’s flattery.Lizzy’s reply is an irony. I onc e saw a kind of translation in a version was â€Å" †, in which the translation of â€Å" good† is liberal. This translation did not keep the original speaking tone of the speaker, and could not show Lizzy’s smartness and character. So I suggest this translation be changed into â€Å" †. All in all, subtitling translation should be connected with the film’s different context. Then only do so, can it convey the genuine meaning to its viewers. ?. Conclusion In consideration of the time and space constraints as well as the analysis of those examples, I have concluded the subtitling translation tactics into six aspects.Right now, I also would like to provide a piece of advice to the subtitle translators—to be a subtitle translator with intelligence and work ethic. For intelligence, subtitle translators may do their efforts by enhancing the following three aspects. Firstly, subtitles translators should do efforts on dealing with untranslatabili ty. Secondly, subtitle translators should improve their proficiency of language, including the proficiency of both source language and target language. The more proficient about language the subtitle translators are, the more freely and skillfully could they accomplish their task. Last but equally important, subtitle translators should strengthen their listening ability.Correct translation can only be achieved through correct comprehension, and listening accurately is the first necessary step for correct comprehension. Cultural vacuum is unavoidable in subtitling translation. Under the condition of being impossible to find an equivalent word in the target language, subtitle translators might â€Å"create† a new word reasonably. For work ethic, the author thinks subtitle translators may perfect themselves from the following three aspects. First, subtitle translators should be passionate. Because passion can make subtitle translators be interested in their translating work. Sec ond, subtitle translators should be careful and responsible for their work,because their attitudes play a great part in the subtitle translators’ work.Third, subtitle translators should be perseverant. Because subtitling translation needs a great devotion of time and energy, which is rather harsh to many subtitle translators. The author wants to contribute her study and effort to the subtitling translation by writing this essay, and firmly believes by applying correct tactics, we will make a prosperous future in the field of subtitling translation. Notes 1 Nedergaard-Larsen, Bright, â€Å"Culture-bound Problems in Subtitling†in. Perspectives (Manchester: St. Jerome Publishing, 1993), 27. 2 Shuttleworth M. and Cowie, ed. , Dictionary of Translation Studies. (Manchester: St. Jerome Publishing, 1997), 264. 3 Gottlieb, H. Subtitling— A New University Discipline,† in Teaching Translation And Interpreting: Training, Talent And Experience C Dollerup & A Lodegaard (Eds) Amsterdam, ed. John Benjamins Company (Manchester: St. Jerome Publishing, 1992), 47. Bibliography Xu, Lisheng , ed. Intercultural Communication In English. Shanghai: Shanghai Foreign Language Education Press, 2004. 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Wednesday, October 9, 2019

TCP Essay Example | Topics and Well Written Essays - 2500 words

TCP - Essay Example The two paradigms are first, international marketing gives a vast and an unlimited scope at which marketing can be approached and second, the multidimensional nature of international market brings along several uncontrollable factors that need to be strategically dealt with in order to succeed in the global business environment. International Marketing strategy of a firm can be grouped in the SLEPT grouping factors, which are social, legal, economic, political, and technological. A brief overview of these factors gives a clear picture of the reasons and implications behind International Marketing strategies being followed by firms operating globally. A case of Hyundai Motors would help understand the implication of SLEPT factors better. All businesses consist of certain uncertainties as there is no guarantee of stability in the growing competitive market. Like all business ventures, Hyundai also has some of the limitations in their business. They are as follows: Risk Factors - In the course of its business, Hyundai is exposed to a variety of market and other risks including the effects of demand dynamics, commodity prices, currency exchange rates, interest rates, as well as risk associated with financial issues, hazard events and specific assets risk. Whenever possible, we use the instrument of insurance to mitigate the risk. Business Risk- The automotive industry is very capital intensive. Such investments require a certain scale of operation to generate viable returns. These scales depend on demand and to continue with the growth, momentum is needed to be viewed (Maarif, n.d.). With modernization, there is a phenomenal change in the behaviour and demands of consumers. The consumers are now ready to accept the products of the outside countries with ease. This psychology has lead to easy acceptance of the products of the company, worldwide. The easy and smooth functioning of

Tuesday, October 8, 2019

Hotel Paris Case Study Example | Topics and Well Written Essays - 500 words

Hotel Paris - Case Study Example As the paper outlines, presentation of a new code of ethics and set of ethical guidelines is a big improvement in administering ethics among employees because they will govern their moral behavior in satisfying their guests. This improves teamwork hence high productivity because the employees must adhere to these guidelines and behave ethically. It also improves the employees’ commitment in work. In addition, it helps employees in situations of ethical dilemmas. They are able to consider both their interests and the hotels interest. This enables them to make an ethical decision based on fairness. In addition, this code of ethics improves the employer employee relationship. These set of guidelines helps the employees meet their obligations towards the organization, their coworkers, and customers. Moreover, the act of top executives of being the role model in exercising fairness, honesty, and justice in the company changes the employees’ attitudes. The top officials influ ence the employee’s ethical behaviors. If they make ethical decisions that are in accordance with the set of ethical guidelines and code of ethics, then the employees will follow the same. The top executives must be moral persons and moral leaders. Their ethical leadership determines the ethical behavior in the organization and this facilitates effectiveness in the company’s day-to-day operations. Moreover, the online training programs are efficient and effective in understanding the importance of ethical behavior in the company. The step of a transparent and honest selection and hiring process promotes fairness and reduces cases of corruption in the company. This means that the process only allows the qualified staff to get the job regardless of the race, color, tribe or status. The performance appraisal process is clear to avoid distributive injustice. The process clearly indicates who deserves it. This promotes fairness and avoids grievances.

Monday, October 7, 2019

LEADERSHIP AND ORGANIZATIONAL BEHAVIOR-MICROSOFT Essay

LEADERSHIP AND ORGANIZATIONAL BEHAVIOR-MICROSOFT - Essay Example ms Solutions Tod Nielsen, and Chief Technology Officer Nathan Myhrvold (Rosoff, Matt, Microsoft addresses employee morale, turnover, Direction on Microsoft, January 15, 2000). In 2005, cover story for Businessweek was: â€Å"Troubling Exits At Microsoft,† with a subtitle which captures the businessworld’s alarmed view of the events at Microsoft: â€Å"Once the dream workplace of tech’s highest achievers, it is suffering key defections to Google and elsewhere. What’s behind the losses?† (Businessweek, 26 September 2005). The same article writes about the bolting out of Microsoft by one of the top technical persons, Kai-Fu Lee, to join the company’s rival Google Inc., a move, which, according to Lee, rooted from what he saw as repeated missteps by the company, and even called the company incompetent, exactly opposite his picture of Google, which was encouraging bottoms-up innovation rather than top-down. Statistically, the situation is likewise alarming. Rosoff, in the same article, cites Microsoft’s Chief Operating Officer Robert Herbold who presented alarming statistics on employee attrition at the company’s last three Financial Analyst meetings, to wit: Since Fiscal Year (FY) 1995, attrition at Microsoft was between 7% and 8% ; and in FY 2000, it hit 9.6%, the first time it crested the 9% threshold since FY 1994. Although Microsoft’s is lower than the industry average attrition rate, it is going against the trend where the rest of the IT industry’s attrition significantly decrease. Rosoff also mentions that the Saratoga Institute research reveal that the median rate of voluntary employee separation in the IT industry dropped from 14.7% in 1997-1998, to 11.4% in 2000. Likewise, Hewitt Associates, a human resource consulting firm, pointed that attrition among IT professionals with highly marketable skills dropped from 16% in 1999 to 12% in 2000. As an Organizational Development Consultant, I have been tasked to assess the organization to find out the